Whether it is online or in person, the design of a trade show booth or page is pivotal to bringing your audience in. There is a lot of thought, organization, and customization that goes int creating the perfect trade show booth. It is an art in itself. In today’s blog post we will explore ways to design the perfect trade show booth.
Understand Your Target Consumer
The trade show booth is designed to bring in your consumer, therefore it is important to understand your target consumer. Are they male, female, or both? What is their age-range? What are their interests? It is important to research and to establish your target consumer so you can design a booth that appeals to them.
For example, if you are designing a booth for accountants aged 25-30 you may go for sleek and professional looking colours such as black, white, and a dark blue; these stand out and have good contrast but still look professional. You would not pick the same colours for a music trade show with emerging artists as the target consumer. For them you would go for a brighter, bolder colour which would make your booth stand out – such as electric purple or yellow.
Find Your Purpose
When designing a trade show booth or an online page you must know your purpose and design it according to that. Think about how will a consumer benefit from visiting your trade show booth? Is your booth there to teach the consumer more about your product/service? Is your purpose to provide the consumer with an unforgettable experience? It is to make more sales? Knowing your purpose for your booth will help guide you to design the best booth.
Know Your Budget
It is important to know your budget and plan on how to use it for your booth. How much will you spend on renting the booth? How much will it cost to decorate your booth? Do you need technology? These are all important factors to look at when designing a trade show booth.
Go With the Flow
No one likes a squished up, closed in trade show booth; it is difficult to move around and difficult to focus on any activity at the booth. It is essential to design a trade show booth which has an open flow and is easy to move around. Each station at your trade show booth should have a purpose to be there. Don’t overcrowd your booth with unnecessary stations and only have what is needed. This will help bring the consumer in to your booth as they will be able to easily see all your stations and will be able to easily access everything.
The Visual Appeal Factor
Trade shows are highly competitive environments where, just like you, every booth is competing to get the attention of the consumer. This is why it is important to make your booth visually appealing. To do so there are many tools in your arsenal, for example you have colours, there is lighting, there are product displays, and much more. Plan out your trade show booth to be visually appealing to your consumer so you can stand out.
Keep it Consistent
Consistency is key when designing a trade show booth. For example it is important to be consistent in the branding instead of having a lot of it in one area and none in another. The booth should feel like one with all the stations rather than being all over. It should feel like a family and the consumer should feel like they are still in the same booth.
It’s an Experience
Successful trade show booths provide the consumer with an experience. Go beyond just talking, show them your product, give them a chance to use it. Hand out swag. Genuinely interact with them. Create an experience that they will remember.
There is a lot that goes into designing a trade show booth and a lot of aspects meet to make one that is perfect. Your target consumer should have a memorable and interesting experience that will push them along the consumer journey and keeping these tips in mind you can do just that!
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