Behind the Scenes Uncategorized

Finding the Perfect Balance: Booth Layout

Whether it is online or in person, the design of a trade show booth or page is pivotal to bringing your audience in. There is a lot of thought, organization, and customization that goes int creating the perfect trade show booth. It is an art in itself. In today’s blog post we will explore ways to design the perfect trade show booth.

Understand Your Target Consumer

The trade show booth is designed to bring in your consumer, therefore it is important to understand your target consumer. Are they male, female, or both? What is their age-range? What are their interests? It is important to research and to establish your target consumer so you can design a booth that appeals to them.

For example, if you are designing a booth for accountants aged 25-30 you may go for sleek and professional looking colours such as black, white, and a dark blue; these stand out and have good contrast but still look professional. You would not pick the same colours for a music trade show with emerging artists as the target consumer. For them you would go for a brighter, bolder colour which would make your booth stand out – such as electric purple or yellow.

Find Your Purpose

When designing a trade show booth or an online page you must know your purpose and design it according to that. Think about how will a consumer benefit from visiting your trade show booth? Is your booth there to teach the consumer more about your product/service? Is your purpose to provide the consumer with an unforgettable experience? It is to make more sales? Knowing your purpose for your booth will help guide you to design the best booth.

Know Your Budget

It is important to know your budget and plan on how to use it for your booth. How much will you spend on renting the booth? How much will it cost to decorate your booth? Do you need technology? These are all important factors to look at when designing a trade show booth.

Go With the Flow

No one likes a squished up, closed in trade show booth; it is difficult to move around and difficult to focus on any activity at the booth. It is essential to design a trade show booth which has an open flow and is easy to move around. Each station at your trade show booth should have a purpose to be there. Don’t overcrowd your booth with unnecessary stations and only have what is needed. This will help bring the consumer in to your booth as they will be able to easily see all your stations and will be able to easily access everything.

The Visual Appeal Factor

Trade shows are highly competitive environments where, just like you, every booth is competing to get the attention of the consumer. This is why it is important to make your booth visually appealing. To do so there are many tools in your arsenal, for example you have colours, there is lighting, there are product displays, and much more. Plan out your trade show booth to be visually appealing to your consumer so you can stand out.

Keep it Consistent

Consistency is key when designing a trade show booth. For example it is important to be consistent in the branding instead of having a lot of it in one area and none in another. The booth should feel like one with all the stations rather than being all over. It should feel like a family and the consumer should feel like they are still in the same booth.

It’s an Experience

Successful trade show booths provide the consumer with an experience. Go beyond just talking, show them your product, give them a chance to use it. Hand out swag. Genuinely interact with them. Create an experience that they will remember.

There is a lot that goes into designing a trade show booth and a lot of aspects meet to make one that is perfect. Your target consumer should have a memorable and interesting experience that will push them along the consumer journey and keeping these tips in mind you can do just that!

To register for our trade show please click here.

Behind the Scenes Branding

How to Brand your Trade Show: The Logo Guide

For a brand an essential part of their brand identity is their logo. It is more than a picture or wording – it is an identifier for the brand and something that can make the brand stand out. But how do you decide which logo to pick? There are so many styles, so many ways to go. Which one is for you?


Wordmark logos use stylized fonts to spell out the brand name. They often use customized fonts specifically created for the logo – another strong identifier for the company. The typography used in wordmark logos is used to capture what the brand stands for. For example Google uses a clean, user-friendly font because that is what their brand stands for.


Lettermark logos use initials that represent words – for example CN is Cartoon Network. These initials often use customized fonts and make the brand recognizable, even if they are using initials rather than the full name. This makes the brand memorable and also easy to say.

Pictorial Mark

These are icon based logos that use graphics or icons to represent the brand. These aid in establishing a strong brand identity as the brand becomes known through their logo – the logo makes the name recognizable. These icons symbolise what the brand stands for – for example Twitter uses a bird tweeting because users tweet.

Abstract Logo Mark

Rather than being a symbol that literally represents the brand name such as the apple logo for Apple, abstract logo marks are unique pictorial logos that are abstract and specific to that brand but not a literal representation of the name. These are highly individualizes and make the brand recognizable even if their name is not on the logo. An example of this is Adidas, they include their name in their logo but because of the abstract logo mark they use a consumer can recognize their brand through the logo without the name.


Mascots are logos that use a character to represent the brand rather than going for an icon or lettering. These help in creating a strong spokesperson for your brand that speaks for you and becomes something people associate you with. This can be a useful tool for strong brand messaging. An example of a mascot logo is the Michelin man who is part of the Michelin logo – if you take the lettering away you will still recognize the brand through their mascot.

Combination Mark

A combination mark is a logo that consists of more than one element – for example Kodak is a brand which used lettermark and abstract logo mark combined together to make their previous logo. These types of logos are highly individualized and unique to that specific brand, they are customized and make the brand recognizable. Typically combination mark logos consist of the brand name with some kind of imagery such as a pictorial mark or abstract mark. These make the logo easy to read but also easy to recognize, if you take the lettering away the logo can still be recognized.


An emblem logo have a font that is inside an icon or symbol. These are classic and timeless and work to create a strong and powerful brand representation. They can also be modernized and still be classic and timeless. An example of a brand that utilizes an emblem style is Harley-Davidson which has become famous for its strongly individual crest.

Logos, Glorious Logos

A logo should be something that is tailored to represent your brand and what you stand for, and is something that takes thought and time to make. So when making a logo write down and think about what you want it to represent and then work on the design of it. A logo most likely won’t be perfect on the first go, it takes time to make and many versions until you have made something that is the final choice.

Our Logo

For Marketing for Good we decided to go with a classic and timeless wordmark logo which is easy to recognize and easy to read. We wanted it to be simple and effective. That is why we went with the same fonts as our decided typography and combined both the fonts we picked to create a strong logo which is neat, clean, and has good contrast in the colour.

You can find out more about what we do and register for our trade show here.